Table 6 Mean rate of TV food advertisements by time slot
TV | Total of food advertising | Mean rate of food advertisements | |||||
|---|---|---|---|---|---|---|---|
Weekdays (Monday-Friday) | Weekend days (Saturday-Sunday) | ||||||
Healthy foods | Less healthy foods | Unhealthy foods | Healthy foods | Less healthy foods | Unhealthy foods | ||
Year 2014 | 475 | 0.4 (15) | 0.7 (29) | 6.9 (276) | 0.2 (5) | 0.9 (21) | 5.4 (129) |
7:00–7:59 | 36 | - | - | - | 0.3 (1) | 1.8 (7) | 7.0 (28) |
8:00–8:59 | 71 | - | - | - | 0.5 (2) | 2.8 (11) | 14.5 (58) |
15:00–15:59 | 38 | 0.1 (1) | 0.2 (2) | 1.7 (17) | 0.0 (0) | 0.5 (2) | 4.0 (16) |
16:00–16:59 | 12 | 0.0 (0) | 0.0 (0) | 1.2 (12) | 0.0 (0) | 0.0 (0) | 0.0 (0) |
17:00–17:59 | 66 | 0.2 (2) | 0.4 (4) | 3.0 (30) | 0.5 (2) | 0.3 (1) | 6.8 (27) |
18:00–18:59 | 252 | 1.2 (12) | 2.3 (23) | 21.7 (217) | 0.0 (0) | 0.0 (0) | 0.0 (0) |
Year 2022 | 659 | 0.8 (31) | 0.3 (10) | 8.9 (355) | 0.5 (13) | 0.7 (17) | 9.7 (233) |
7:00–7:59 | 64 | - | - | - | 0.8 (3) | 0.8 (3) | 14.5 (58) |
8:00–8:59 | 54 | - | - | - | 1.0 (4) | 0.8 (3) | 11.8 (47) |
15:00–15:59 | 191 | 0.9 (9) | 0.7 (7) | 14.0 (140) | 0.5 (2) | 0.5 (2) | 7.8 (31) |
16:00–16:59 | 110 | 0.6 (6) | 0.0 (0) | 6.4 (64) | 0.3 (1) | 1.0 (4) | 8.8 (35) |
17:00–17:59 | 104 | 1.1 (11) | 0.0 (0) | 6.0 (60) | 0.3 (1) | 0.3 (1) | 7.8 (31) |
18:00–18:59 | 136 | 0.5 (5) | 0.3 (3) | 9.1 (91) | 0.5 (2) | 1.0 (4) | 7.8 (31) |