Table 5 Mean rate of food advertisements by food category and types of companies
Food and beverage category | Mean rate and percentage of food advertisements (ads per channel hour) | |||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Total of food advertisements (n) | All companies Mean rate of advertisements (ads per channel hour) | All companies Mean rate of advertisements (ads per channel hour) | Transnational companies Mean rate of advertisements (ads per channel hour) | Local companies Mean rate of advertisements (ads per channel hour) | ||||||||||||||||||
2014 | 2022 | 2014 | 2022 | 2014 | 2022 | 2014 | 2022 | 2014 | 2022 | |||||||||||||
Healthy foods | Less healthy foods | Unhealthy foods | Healthy foods | Less healthy foods | Unhealthy foods | Healthy foods | Less healthy foods | Unhealthy foods | Healthy foods | Less healthy foods | Unhealthy foods | Healthy foods | Less healthy foods | Unhealthy foods | Healthy foods | Less healthy foods | Unhealthy foods | |||||
Overall | 475 | 659 | 7.4 | 10.3 | 0.3 | 0.8 | 6.3 | 0.7 | 0.4 | 9.2 | 0.1 | 0.4 | 3.3 | 0.3 | 0.2 | 5.8 | 0.2 | 0.4 | 3.0 | 0.4 | 0.2 | 3.4 |
1. Non-alcoholic beverages | 158 | 291 | 2.5 | 4.5 | 0.1 | 0.0 | 2.3 | 0.5 | 0.0 | 4.0 | 0.0 | 0.0 | 1.1 | 0.2 | 0.0 | 2.0 | 0.1 | 0.0 | 1.3 | 0.3 | 0.0 | 2.0 |
2. Processed foods | 93 | 28 | 1.5 | 2.0 | 0.0 | 0.2 | 1.3 | 0.0 | 0.1 | 2.0 | 0.0 | 0.1 | 0.7 | 0.0 | 0.0 | 0.4 | 0.0 | 0.1 | 0.6 | 0.0 | 0.0 | 0.0 |
3. Dairy products | 78 | 129 | 1.5 | 2.0 | 0.0 | 0.1 | 1.1 | 0.2 | 0.2 | 1.1 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 1.6 | 0.0 | 0.1 | 0.5 | 0.0 | 0.1 | 0.4 |
4. Snacks | 37 | 40 | 0.6 | 0.6 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.1 |
5. Miscellaneous (supplements and condiments) | 32 | 33 | 0.5 | 0.5 | 0.2 | 0.1 | 0.2 | 0.0 | 0.0 | 0.5 | 0.1 | 0.1 | 0.1 | 0.2 | 0.2 | 0.4 | 0.1 | 0.0 | 0.1 | 0.1 | 0.0 | 0.8 |
6. Semi-processed foods | 31 | 28 | 0.5 | 0.4 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.1 |
7. Desserts | 26 | 19 | 0.4 | 0.3 | 0.0 | 0.3 | 0.2 | 0.0 | 0.1 | 0.2 | 0.0 | 0.2 | 0.2 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 |
8. Bakery products | 20 | 14 | 0.3 | 0.2 | 0.0 | 0.1 | 0.2 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.2 | 0.0 | 0.1 | 0.0 | 0.0 | 0.1 | 0.0 |
9. Cereals and grain products | 0 | 7 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |