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Table 4 Mean rate of TV food and beverage advertisements on weekdays and weekends by food classification in 2014 (n = 475) and 2022 (n = 659)

From: A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022

TV

Weekdays (Monday-Friday)

(advertisements per channel-hour)

Weekend days (Saturday-Sunday)

(advertisements per channel-hour)

Healthy foods

Less healthy foods

Unhealthy foods

Healthy foods

Less healthy foods

Unhealthy foods

Year 2014

0.4 (15)

0.7 (29)

6.9 (276)

0.2 (5)

0.9 (21)

5.4 (129)

    3

0.5 (6)

0.9 (18)

6.1 (122)

0.3 (3)

0.7 (8)

5.4 (65)

    7

0.3 (9)

0.6 (11)

7.7 (154)

0.2 (2)

1.1 (13)

5.3 (64)

Year 2022

0.8 (31)

0.3 (10)

8.9 (355)

0.5 (13)

0.7 (17)

9.7 (233)

    3

0.9 (18)

0.5 (10)

13.8 (276)

0.3 (4)

0.4 (5)

10.3 (124)

    7

0.7 (13)

0.0 (0)

4.0 (79)

0.8 (9)

1.0 (12)

9.1 (109)