Table 2 Mean rate of food advertisements by types of companies and food classification in 2014 and 2022
Channel | Total ads | Mean rate of food advertisements (ads per channel-hour) (n) | Ratio of healthy to unhealthy foods | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
non-food | all food ads | All companies | Transnational companies | Local companies | |||||||||
Healthy foods | Less healthy foods | Unhealthy foods | Healthy foods | Less healthy foods | Unhealthy foods | Healthy foods | Less healthy foods | Unhealthy foods | |||||
Year 2014 | 1,128 | 10.2 (653) | 7.4 (475) | 0.3 (20) | 0.8 (50) | 6.3 (405) | 0.1 (9) | 0.4 (26) | 3.3 (212) | 0.2 (11) | 0.4 (24) | 3.0 (193) | 1:20.3 |
    3 | 618 | 12.3 (393) | 7.0 (225) | 0.4 (12) | 0.8 (26) | 5.8 (187) | 0.3 (8) | 0.4 (12) | 3.0 (95) | 0.1 (4) | 0.4 (14) | 2.9 (92) | 1:15.6 |
    7 | 510 | 8.1 (260) | 7.8 (250) | 0.3 (8) | 0.8 (24) | 6.8 (281) | 0.0 (1) | 0.4 (14) | 3.7 (117) | 0.2 (7) | 0.3 (10) | 3.2 (101) | 1:27.3 |
Year 2022 | 2,529 | 29.2 (1,870) | 10.3 (659) | 0.7 (44) | 0.4 (27) | 9.2 (588) | 0.3 (20) | 0.2 (13) | 4.8 (368) | 0.4 (24) | 0.2 (14) | 4.0 (220) | 1: 13.4 |
    3 | 1,261 | 25.8 (824) | 13.7 (437) | 0.7 (22) | 0.5 (15) | 12.5 (400) | 0.4 (14) | 0.3 (9) | 7.9 (252) | 0.3 (8) | 0.2 (6) | 4.7 (148) | 1:18.2 |
    7 | 1,268 | 32.7 (1,046) | 6.9 (222) | 0.7 (22) | 0.4 (12) | 5.9 (188) | 0.2 (6) | 0.1 (4) | 3.6 (116) | 0.5 (16) | 0.3 (8) | 2.3 (72) | 1:8:5 |