Digital marketing of commercial breastmilk substitutes and baby foods: strategies, and recommendations for its regulation in Mexico

Table 2 Sociodemographic characteristics of parents interviewed for the study on digital marketing of breastmilk substitutes and baby foods in Mexico

Sociodemographic characteristics	Number of participants (n = 27)	%
Sex
Women	20	74.1
Men	7	25.9
Education
Secondary	2	7.4
High school	7	25.9
University	17	62.9
Postgraduate	1	3.7
Region
North	9	36.0
Center	7	28.0
Mexico City	6	24.0
South	3	12.0
Socioeconomic status	11	40.7
A/B
C	6	22.2
C+	8	29.6
D	1	3.7
D+	1	3.7

Own elaboration with data from the interviews. Socioeconomic status according to the AMAI classification [34]. A/B: Upper Class, C+: Upper Middle Class, C: Middle Class, D+: Lower Middle Class, D: Lower Class

ISSN: 1744-8603