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Table 2 Summary content analysis of CPA strategies and practices commonly applied by 12 selected companies; from document reviews and stakeholder interviews

From: Corporate political activity of major food companies in Thailand: an assessment and policy recommendations

Strategies and practices of CPA Total contents related applied by CPA
Six Strategies 16 Practices
1 Information and messaging 1.1 Lobby policy makers a 0
1.2 Stress the economic importance of the industry a 0
1.3 Promote deregulation b 1
1.4 Frame the debate on diet- and public health-related issuesb 264
1.5 Shape the evidence base on diet and public health-related issues b, c 264
2 Financial incentive 2.1 Fund and provide financial incentives to political parties and policymakers b 1
3 Constituency building 3.1 Establish relationships with key opinion leaders and health organizations b 63
3.2 Seek involvement with the community b 570
3.3 Establish relationships with policymakers b, c 356
3.4 Establish relationships with the media b, c 42
4 Legal strategies 4.1 Use legal action (or the threat thereof) against public policies or opponents a 0
4.2 Influence the development of trade and investment agreements a 0
5 Policy substitution 5.1 Develop and promote alternatives to policies b 1
6 Opposition fragmentation and destabilisation 6.1 Criticise public health advocates 0
6.2 Create multiple voices against public health measures a 0
6.3 Infiltrate, monitor and distract public health advocates, groups and organisations 0
Total number of CPA practices identified 1562
  1. aFrom stakeholder interviews only
  2. bFrom both document review and stakeholder interviews
  3. CNew mechanisms identified specific to Thai context