Table 3 Motivations identified by firm representatives

Reputational benefit

Perception of firm by consumers

X

X

X

X

Perception of firm by potential funders

X

Relationship and trust building with potential partners and stakeholders

X

X

X

Employee recruitment, satisfaction, engagement and innovation

X

X

X

X

Ranking on Dow Jones Sustainability Index*

X

X

X

Competetive advantage

Entering new markets

X

X

X

X

X

Expanding consumer base

X

Intelligence gathering on new markets

X

Anticipated long-term financial gain

X

X

X

X

Increased cost-effectiveness of interventions and programs (in developing countries)

X

Improved efficiencies

X

Opportunity for innovation

X

X

Special access to local government officials and decision making

X

Philanthropy & health impact

Obligation as a health care company

X

X

Improved population health impact

X

X

X

X

X

X

Increasing patient access to necessary medications/health services

X

X

X

X

X

X