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Table 4 Summary of Core Marketing Messages

From: Canadian medical tourism companies that have exited the marketplace: Content analysis of websites used to market transnational medical travel

Company

Core Marketing Message

Axiom Health Solutions

access to affordable, timely, and high-quality care

Canadian Healthcare International (CHI)

access to affordable and high quality health care in Canada

CubaMedicare

access to affordable, timely, and high quality health care as well as vacation experience

EcuMedical Resources International Ltd.

access to timely and high-quality health care

First Choice Medical Tourism

access to affordable, timely, and high quality health care as well as holiday experience

Health Trips

access to affordable and high-quality care as well as vacation experience

Health Vacations, Inc.

access to affordable, timely, and high-quality care

International Medical Network

access to affordable, timely and high-quality care

JD Healthcare

access to affordable, timely and high-quality health care

LAM International (Logistic.Assistance.Medical International)

access to timely organ transplants

MedAsia

access to affordable, timely, and high-quality care

MedExpress Tourism

access to affordable and high-quality care

Medi-Pro Medical Management

access to timely and high-quality care

MedSolution

access to affordable, timely and high-quality care

Medtourlink

access to high-quality care

Reach Health Services & Outsourcing

Access to affordable and timely health care

Recover Discover Healthcare

access to affordable and high- quality care

Royal Med Services

access to high-quality health care

Speedy Surgery Global Healthcare

access to affordable, timely and high-quality health care

Star Hospitals

access to affordable, timely, and high-quality health care

Sun Medical Group

access to affordable and timely care

The InciDental Tourist

access to affordable and high-quality care

Tooth Tourism

access to affordable and high-quality dental care

Unbelievable India

access to affordable, timely, and high-quality care

Victus Global Healthcare

access to affordable and timely health care (messages targeted at employers rather than individuals)