Activity | Description |
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Producers’ Commitments | At an international conference in October 2012, the largest global producers of beer, wine and spirits agreed to implement the five following CSR-related objectives between 2013 and 2017: 1. Reducing underage drinking 2. Strengthening and expanding marketing codes of practice 3. Providing consumer information and responsible product information 4. Reducing drinking and driving 5. Working with retailers to reduce harmful drinking IARD was later charged by the signatories with implementation and monitoring these CSR initiatives [93, 94] |
Science and policy | An “international scientific” program focused on better understanding “the relationship between drinking and health and social outcomes.” The research program included the development of “literature and materials” which were used to inform members and stakeholders [77] Like ICAP, the program “supported research by outside scientists working independently or in cooperation with the center staff.” Its main research topics included “unrecorded alcohol, education and quality of life” [78] |
Communications | IARD communicated with stakeholders “through multiple channels, including meetings, website resources, electronic publications, and social media” [78] One of the main communication activities was to promote its “key reports and events to the global and regional media” [76] |
Public Affairs | The aim of this IARD program was “to increase understanding of the global alcohol policy arena and various related topics in relevant multilateral fora” [76, 77]. This involved tracking alcohol policy developments at the global, regional and national levels, which allowed it to provide producers with “regular updates on these issues” [77] |