Table 4 Key corporate political activities

• Information and messaging: e.g., lobbying, reframing the debate, stress economic importance of the industry

• Financial incentives: e.g., funding political parties

• Constituency building: e.g., Establishing relationships with key leaders, policy-makers and organizations and media, seek involvement in the community

• Legal strategies: Use (or threat) legal action against policies or opponents, influence development of trade and investment agreements

• Policy substitution: voluntarily reformulate some foods (least consumed), promote healthy diets

• Opposition fragmentation and destabilisation: creating disconcerting thoughts by those opposing the issue

Industry may utilise one, some or all of these strategies to thwart policy action.