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Table 2 Global and regional market shares held by Coca-Cola Co and PepsiCo, 2020

From: Maximising the wealth of few at the expense of the health of many: a public health analysis of market power and corporate wealth and income distribution in the global soft drink market

  Market share of carbonated soft drink market (excluding bottled water) (%) Market share of total soft drink market* (%)
Coca-Cola Co PepsiCo Coca-Cola Co PepsiCo
Asia Pacific 50.9 21.0 16.0 5.0
Australasia 57.2 14.8 29.3 8.4
Eastern Europe 40.3 19.6 16.6 12.4
Latin America 61.8 13.4 39.3 9.5
Middle East and Africa 29.5 23.2 14 10
North America 38.9 22.9 21.1 18.7
Western Europe 51.8 11.8 21.6 6.3
World 46.5 18.8 20.8 10.0
  1. Data source: Euromonitor International (Passport). Market share based on 2020 off-trade retails sales revenue
  2. *Product markets included, based on Passport’s categorisation of soft drink markets, are carbonated soft drinks; juice; ready-to-drink tea; energy drinks; ready-to-drink coffee; sports drinks; bottled water; concentrates; and Asian specialty drinks