| |
Market share of carbonated soft drink market (excluding bottled water) (%)
|
Market share of total soft drink market* (%)
|
|---|
|
Coca-Cola Co
|
PepsiCo
|
Coca-Cola Co
|
PepsiCo
|
|---|
|
Asia Pacific
|
50.9
|
21.0
|
16.0
|
5.0
|
|
Australasia
|
57.2
|
14.8
|
29.3
|
8.4
|
|
Eastern Europe
|
40.3
|
19.6
|
16.6
|
12.4
|
|
Latin America
|
61.8
|
13.4
|
39.3
|
9.5
|
|
Middle East and Africa
|
29.5
|
23.2
|
14
|
10
|
|
North America
|
38.9
|
22.9
|
21.1
|
18.7
|
|
Western Europe
|
51.8
|
11.8
|
21.6
|
6.3
|
|
World
|
46.5
|
18.8
|
20.8
|
10.0
|
- Data source: Euromonitor International (Passport). Market share based on 2020 off-trade retails sales revenue
- *Product markets included, based on Passport’s categorisation of soft drink markets, are carbonated soft drinks; juice; ready-to-drink tea; energy drinks; ready-to-drink coffee; sports drinks; bottled water; concentrates; and Asian specialty drinks
