Maximising the wealth of few at the expense of the health of many: a public health analysis of market power and corporate wealth and income distribution in the global soft drink market

Table 2 Global and regional market shares held by Coca-Cola Co and PepsiCo, 2020

	Market share of carbonated soft drink market (excluding bottled water) (%)		Market share of total soft drink market* (%)
	Coca-Cola Co	PepsiCo	Coca-Cola Co	PepsiCo
Asia Pacific	50.9	21.0	16.0	5.0
Australasia	57.2	14.8	29.3	8.4
Eastern Europe	40.3	19.6	16.6	12.4
Latin America	61.8	13.4	39.3	9.5
Middle East and Africa	29.5	23.2	14	10
North America	38.9	22.9	21.1	18.7
Western Europe	51.8	11.8	21.6	6.3
World	46.5	18.8	20.8	10.0

Data source: Euromonitor International (Passport). Market share based on 2020 off-trade retails sales revenue
*Product markets included, based on Passport’s categorisation of soft drink markets, are carbonated soft drinks; juice; ready-to-drink tea; energy drinks; ready-to-drink coffee; sports drinks; bottled water; concentrates; and Asian specialty drinks

ISSN: 1744-8603