Table 2 CPA strategies used by the food industry in Colombia in 2019 (categories are not mutually exclusive)
Instrumental strategies | Discursive strategies | ||||
|---|---|---|---|---|---|
Coalition management | Information management | Direct involvement and influence in policy | Legal strategies | ||
Food industry actor | |||||
Coca Cola | 4 | 4 | 2 | 0 | 12 |
Danone/Alqueria | 12 | 8 | 1 | 0 | 6 |
Ferrero | 0 | 0 | 0 | 0 | 0 |
General Mills | 0 | 0 | 0 | 0 | 0 |
Grupo Bimbo | 0 | 0 | 0 | 0 | 0 |
Kellogg | 1 | 1 | 0 | 0 | 0 |
Mars | 1 | 0 | 0 | 0 | 0 |
McDonald’s | 5 | 3 | 0 | 0 | 1 |
Mondelez | 0 | 0 | 0 | 0 | 0 |
Nestlé | 7 | 22 | 0 | 0 | 14 |
PepsiCo | 1 | 2 | 0 | 0 | 2 |
Unilever | 1 | 2 | 0 | 0 | 0 |
Grupo Nutresa | 13 | 5 | 1 | 0 | 13 |
Postobón | 11 | 2 | 1 | 0 | 29 |
Colanta | 8 | 3 | 0 | 0 | 0 |
Alpina | 0 | 3 | 0 | 0 | 0 |
Grupo Éxito | 24 | 9 | 0 | 0 | 18 |
Asociación Colombiana de Ciencia y Tecnología de Alimentos (ACTA) | 1 | 3 | 1 | 0 | 2 |
Asociación Nacional de Empresarios de Colombia (ANDI) | 9 | 11 | 7 | 0 | 21 |
ILSI Nor-Andino | 2 | 15 | 0 | 0 | 0 |
Multiple actors for the campaigns “Decido lo que como” and “Bebidas de tu lado” | 1 | 13 | 2 | 0 | 21 |