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Table 1 Characteristics of the selected companies (n = 33) across sectors

From: Benchmarking the transparency, comprehensiveness and specificity of population nutrition commitments of major food companies in Malaysia

No.National company nameAssigned nameMarket share* (%)Characteristics of the companyCategory/ sub-category*
Manufacturer sector (total market share = 62.9%)
1.Fraser & Neave Holdings Bhd.Fraser & Neave11.3Regional companyIce-cream, drinking milk products, other dairy, carbonates, concentrates, juice, RTD Tea, sports and energy drinks, and Asian specialty drinks
2.Nestlé (M) Bhd.Nestlé10.9Global companyConfectionery, ice-cream, RTE cereal, instant noodles, drinking milk products, yoghurt products, other dairy, and RTD coffee
3.Yeo Hiap Seng (M) Bhd.Yeo Hiap Seng6.0Regional companyReady meals, processed meat and seafood, spread, instant noodles, drinking milk products, juice, and RTD tea, and Asian specialty drinks
4.Mondelēz (M) Sales Sdn. Bhd.Mondelēz4.0Global companyBiscuits, confectionery, savoury drinks, and cheese
5.Etika Group of CompaniesEtika Group3.7Global companyOther dairy, carbonates, juice, RTD coffee, RTD tea, and sports and energy drinks
6.Campbell Soup SEA Sdn. Bhd.Campbell’s Soup3.4Global companyBiscuits, and soup
7.Malaysia Milk Sdn. Bhd.Malaysia Milk3.3Regional companyDrinking milk products, yoghurt products, other dairy, juice, and RTD tea
8.Unilever (M) Holdings Sdn. Bhd.Unilever3.2Global companyIce-cream, ready meals, soup, and spread
9.Coca-Cola MalaysiaCoca-Cola3.1Global companyCarbonates, juice, and RTD tea
10.Fonterra Brands (M) Sdn. Bhd.Fonterra2.2Global companyCheese, drinking milk products, yoghurt products, and other dairy
11.Kellogg Asia Marketing Inc.Kellogg’s2.2Global companySavoury snacks and RTE cereal
12.Barkath Co-Ro Mfg Sdn. Bhd.Barkath Co-Ro1.6Global companyConcentrates
13.Dutch Lady Milk Industries Bhd.Dutch Lady1.5Global companyDrinking milk products and yoghurt products
14.Mamee-Double Decker (M) Sdn. Bhd.Mamee1.4National companySavoury snacks, instant noodles, and yoghurt products
15.Gardenia Bakery KL Sdn. Bhd.Gardenia1.2Regional companyBaked goods and spread
16.Hup Seng Perusahaan Makanan (M) Sdn. Bhd.Hup Seng0.8National companyBiscuits and savoury snacks
17.Munchy Food Industries Sdn. Bhd.Munchy’s0.8National companyBiscuits and savoury snacks
18.Ferrero SpAFerrero0.6Global companyConfectionery and spread
19.Clouet & Co (KL) Sdn. Bhd.Ayam Brand0.6Global companyProcessed meat and seafood, and juice
20.The Italian Baker Sdn. Bhd.Massimo0.6National companyBaked goods
21.Ayamas Food Corp Sdn. Bhd.Ayamas0.3National companyProcessed meat and seafood
22.Ramly Food Processing Sdn. Bhd.Ramly0.3National companyProcessed meat and seafood
Quick service restaurant sector (total market share = 79.1%)
23.QSR Stores Sdn. Bhd. (Pizza Hut)Pizza Hut26.3Global companyPizza consumer foodservice
24.QSR Stores Sdn. Bhd. (KFC)KFC21.0Global companyFast food
25.Dommal Food Services Sdn. Bhd. (Domino’s)Domino’s15.8Global companyPizza consumer foodservice
26.Gerbang Alaf Restaurants Sdn. Bhd. (McDonald’s)McDonald’s13.8Global companyFast food
27.Golden Donuts Sdn. Bhd. (Dunkin’ Donuts)Dunkin’ Donuts2.4Global companyFast food
Retailer sector (total market share = 26.2%)
28.GCH Retail (M) Sdn. Bhd.Giant9.3Global companyFood retailer
29.Tesco Stores (M) Sdn. Bhd.Tesco7.0Global companyFood retailer
30.7-Eleven Malaysia Sdn. Bhd.7-Eleven3.4Global companyConvenience store chain
31.AEON GroupAeon Group2.9Global companyFood retailer
32.Econsave Cash & Carry Sdn. Bhd.Econsave2.6National companyFood retailer
33.Mydin Mohamed Holdings Bhd.Mydin1.0National companyFood retailer
  1. Abbreviations: RTD ready-to-drink, RTE ready-to-eat
  2. *Market share was extracted from Euromonitor Passport datasets Year 2016 [34,35,36,37,38] as per the retail selling price values of investigated category/ sub-category
  3. At least one subsidiary publicly listed company in the Malaysian stock market [39]
  4. Notes
  5. 1. Definitions of the characteristics of the company
  6.  a. A global company is defined as providing goods or service worldwide across regions with its headquarters or parent company located outside Malaysia
  7.  b. A regional company may be a food and/or beverage business operating within the South-East Asian (SEA) region with its headquarters or parent company located outside Malaysia but within any of the SEA countries
  8.  c. A national company is denoted as a company mainly distributing its goods or services within Malaysia and its headquarters or parent company located in Malaysia
  9. 2. Etika Group of Companies included Etika Beverages Sdn. Bhd. (manufacturer for soft drinks) and Etika Dairies Sdn. Bhd. (manufacturer of other dairy namely condensed or evaporated milk)
  10. 3. AEON Group included AEON Big (M) Sdn. Bhd. and AEON Co. (M) Bhd. (a listed company in the Malaysian stock market)
  11. 4. QSR Brands (M) Holdings Bhd. included QSR Stores Sdn. Bhd. (Pizza Hut and KFC) and Ayamas Food Corp Sdn. Bhd