Benchmarking the transparency, comprehensiveness and specificity of population nutrition commitments of major food companies in Malaysia

Ng, SeeHoe; Sacks, Gary; Kelly, Bridget; Yeatman, Heather; Robinson, Ella; Swinburn, Boyd; Vandevijvere, Stefanie; Chinna, Karuthan; Ismail, Mohd Noor; Karupaiah, Tilakavati

doi:10.1186/s12992-020-00560-9

Globalization and Health

Table 1 Characteristics of the selected companies (n = 33) across sectors

From: Benchmarking the transparency, comprehensiveness and specificity of population nutrition commitments of major food companies in Malaysia

No.	National company name	Assigned name	Market share* (%)	Characteristics of the company	Category/ sub-category*
Manufacturer sector (total market share = 62.9%)
1.	Fraser & Neave Holdings Bhd.	Fraser & Neave	11.3	Regional company^†	Ice-cream, drinking milk products, other dairy, carbonates, concentrates, juice, RTD Tea, sports and energy drinks, and Asian specialty drinks
2.	Nestlé (M) Bhd.	Nestlé	10.9	Global company^†	Confectionery, ice-cream, RTE cereal, instant noodles, drinking milk products, yoghurt products, other dairy, and RTD coffee
3.	Yeo Hiap Seng (M) Bhd.	Yeo Hiap Seng	6.0	Regional company	Ready meals, processed meat and seafood, spread, instant noodles, drinking milk products, juice, and RTD tea, and Asian specialty drinks
4.	Mondelēz (M) Sales Sdn. Bhd.	Mondelēz	4.0	Global company	Biscuits, confectionery, savoury drinks, and cheese
5.	Etika Group of Companies	Etika Group	3.7	Global company	Other dairy, carbonates, juice, RTD coffee, RTD tea, and sports and energy drinks
6.	Campbell Soup SEA Sdn. Bhd.	Campbell’s Soup	3.4	Global company	Biscuits, and soup
7.	Malaysia Milk Sdn. Bhd.	Malaysia Milk	3.3	Regional company	Drinking milk products, yoghurt products, other dairy, juice, and RTD tea
8.	Unilever (M) Holdings Sdn. Bhd.	Unilever	3.2	Global company	Ice-cream, ready meals, soup, and spread
9.	Coca-Cola Malaysia	Coca-Cola	3.1	Global company	Carbonates, juice, and RTD tea
10.	Fonterra Brands (M) Sdn. Bhd.	Fonterra	2.2	Global company	Cheese, drinking milk products, yoghurt products, and other dairy
11.	Kellogg Asia Marketing Inc.	Kellogg’s	2.2	Global company	Savoury snacks and RTE cereal
12.	Barkath Co-Ro Mfg Sdn. Bhd.	Barkath Co-Ro	1.6	Global company	Concentrates
13.	Dutch Lady Milk Industries Bhd.	Dutch Lady	1.5	Global company^†	Drinking milk products and yoghurt products
14.	Mamee-Double Decker (M) Sdn. Bhd.	Mamee	1.4	National company	Savoury snacks, instant noodles, and yoghurt products
15.	Gardenia Bakery KL Sdn. Bhd.	Gardenia	1.2	Regional company	Baked goods and spread
16.	Hup Seng Perusahaan Makanan (M) Sdn. Bhd.	Hup Seng	0.8	National company^†	Biscuits and savoury snacks
17.	Munchy Food Industries Sdn. Bhd.	Munchy’s	0.8	National company	Biscuits and savoury snacks
18.	Ferrero SpA	Ferrero	0.6	Global company	Confectionery and spread
19.	Clouet & Co (KL) Sdn. Bhd.	Ayam Brand	0.6	Global company	Processed meat and seafood, and juice
20.	The Italian Baker Sdn. Bhd.	Massimo	0.6	National company	Baked goods
21.	Ayamas Food Corp Sdn. Bhd.	Ayamas	0.3	National company	Processed meat and seafood
22.	Ramly Food Processing Sdn. Bhd.	Ramly	0.3	National company	Processed meat and seafood
Quick service restaurant sector (total market share = 79.1%)
23.	QSR Stores Sdn. Bhd. (Pizza Hut)	Pizza Hut	26.3	Global company	Pizza consumer foodservice
24.	QSR Stores Sdn. Bhd. (KFC)	KFC	21.0	Global company	Fast food
25.	Dommal Food Services Sdn. Bhd. (Domino’s)	Domino’s	15.8	Global company	Pizza consumer foodservice
26.	Gerbang Alaf Restaurants Sdn. Bhd. (McDonald’s)	McDonald’s	13.8	Global company	Fast food
27.	Golden Donuts Sdn. Bhd. (Dunkin’ Donuts)	Dunkin’ Donuts	2.4	Global company	Fast food
Retailer sector (total market share = 26.2%)
28.	GCH Retail (M) Sdn. Bhd.	Giant	9.3	Global company	Food retailer
29.	Tesco Stores (M) Sdn. Bhd.	Tesco	7.0	Global company	Food retailer
30.	7-Eleven Malaysia Sdn. Bhd.	7-Eleven	3.4	Global company^†	Convenience store chain
31.	AEON Group	Aeon Group	2.9	Global company^†	Food retailer
32.	Econsave Cash & Carry Sdn. Bhd.	Econsave	2.6	National company	Food retailer
33.	Mydin Mohamed Holdings Bhd.	Mydin	1.0	National company	Food retailer

Abbreviations: RTD ready-to-drink, RTE ready-to-eat
*Market share was extracted from Euromonitor Passport datasets Year 2016 [34,35,36,37,38] as per the retail selling price values of investigated category/ sub-category
^†At least one subsidiary publicly listed company in the Malaysian stock market [39]
Notes
1. Definitions of the characteristics of the company
a. A global company is defined as providing goods or service worldwide across regions with its headquarters or parent company located outside Malaysia
b. A regional company may be a food and/or beverage business operating within the South-East Asian (SEA) region with its headquarters or parent company located outside Malaysia but within any of the SEA countries
c. A national company is denoted as a company mainly distributing its goods or services within Malaysia and its headquarters or parent company located in Malaysia
2. Etika Group of Companies included Etika Beverages Sdn. Bhd. (manufacturer for soft drinks) and Etika Dairies Sdn. Bhd. (manufacturer of other dairy namely condensed or evaporated milk)
3. AEON Group included AEON Big (M) Sdn. Bhd. and AEON Co. (M) Bhd. (a listed company in the Malaysian stock market)
4. QSR Brands (M) Holdings Bhd. included QSR Stores Sdn. Bhd. (Pizza Hut and KFC) and Ayamas Food Corp Sdn. Bhd

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