1. Lack of urgency of people [7]; due to ignorance and misconception [34], |
2. Inadequate information [1], poor health education, and lack of enthusiasm; due to low health literacy [35], |
3. Absence of evidence based mass media programmes to support NCD prevention, |
4. Issues with dissemination of right message using appropriate media [36], |
5. Technological issues using digital media, i.e. privacy concerns, and cyber security risks [37, 38], |
6. Alteration of messages [39]. |