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Table 1 Challenges for mass media in developing countries, including Bangladesh

From: Untapped aspects of mass media campaigns for changing health behaviour towards non-communicable diseases in Bangladesh

1. Lack of urgency of people [7]; due to ignorance and misconception [34],

2. Inadequate information [1], poor health education, and lack of enthusiasm; due to low health literacy [35],

3. Absence of evidence based mass media programmes to support NCD prevention,

4. Issues with dissemination of right message using appropriate media [36],

5. Technological issues using digital media, i.e. privacy concerns, and cyber security risks [37, 38],

6. Alteration of messages [39].