From: Comparison of online marketing techniques on food and beverage companies’ websites in six countries
Company | Country (N = total # of screenshots in income bracket) | NPI Scores (N = # of websites that had nutrition information) | % of Screenshots Showing Fresh Main Dishes | % of Screenshots Showing Fried Main Dishes | % of Screenshots Showing Cooked Main Dishes | % of Screenshots Showing Fresh Side Dishes | % of Screenshots Showing Fried Side Dishes | % of Screenshots Showing Cooked Side Dishes | % of Screenshots Showing Fresh Garnishes | % of Screenshots Showing Fried Garnishes | % of Screenshots Showing Cooked Garnishes |
---|---|---|---|---|---|---|---|---|---|---|---|
Coca-Cola | High Income (N = 17) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 5.8 (n = 1) | 0 (n = 0) | 0 (n = 0) | 5.8 (n = 1) | 5.8 (n = 1) | 0 (n = 0) | 0 (n = 0) |
Upper-Middle-Income (N = 24) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 4.1 (n = 1) | 0 (n = 0) | 0 (n = 0) | |
Lower-Middle-Income (N = 48) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 2 (n = 1) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | |
Coca-Cola’s Total (N = 89) | 0 (n = 0) | 0 (n = 0) | 0 (n = 0) | 1.1 (n = 1) | 0 (n = 0) | 0 (n = 0) | 2.5 (n = 2) | 2.5 (n = 2) | 0 (n = 0) | 0 (n = 0) | |
McDonald’s | High Income (N = 27) | 12.8 (n = 2) | 14.8 (n = 4) | 33.3 (n = 9) | 48.1 (n = 13) | 29.6 (n = 8) | 33.3 (n = 9) | 7.4 (n = 2) | 37 (n = 10) | 0 (n = 0) | 0 (n = 0) |
Upper-Middle-Income (N = 86) | 0 (n = 0) | 2.3 (n = 2)*a | 36.3 (n = 32) | 43.1 (n = 38) | 4.5 (n = 4)*a | 25 (n = 22) | 4.5 (n = 4) | 10.2 (n = 9)*a | 3.4 (n = 2) | 2.3 (n = 2) | |
Lower-Middle-Income (N = 86) | 16.5 (n = 2) | 2.3 (n = 2)**a | 32.5 (n = 28) | 40.7 (n = 35) | 1.1 (n = 1)**a | 10.5 (n = 9)**a | 1.2 (n = 1) | 1.1 (n = 11)**a | 10.4 (n = 9) | 1.1 (n = 1) | |
McDonald’s Total (N = 199) | 12.7 (n = 4) | 4 (n = 8) | 34.3 (n = 69) | 42.7 (n = 86) | 6.5 (n = 13) | 26.4 (n = 53) | 3.5 (n = 7) | 10 (n = 20) | 6 (n = 12) | 1.5 (n = 3) | |
KFC | High Income (N = 44) | 4.4 (n = 2) | 0 (n = 0) | 52.3 (n = 23) | 9 (n = 4) | 20.5 (n = 9) | 6.8 (n = 3) | 38.6 (n = 17) | 9 (n = 4) | 9 (n = 4) | 0 (n = 0) |
Upper-Middle-Income (N = 42) | 10 (n = 1) | 0 (n = 0) | 47.6 (n = 20) | 28.5 (n = 12)* | 9.5 (n = 4) | 33.3 (n = 14)* | 21.4 (n = 9) | 7.1 (n = 3) | 28.6 (n = 12)* | 0 (n = 0) | |
Lower-Middle-Income (N = 32) | 0 (n = 0) | 0 (n = 0) | 62.5 (n = 20) | 31.2 (n = 10)** | 0 (n = 0)**a | 15.6 (n = 5) | 9.3 (n = 3)**a | 15.6 (n = 5) | 18.7 (n = 6) | 0 (n = 0) | |
KFC’s Total (N = 6) | 7.2 (n = 3) | 0 (n = 0) | 53.4 (n = 63) | 22 (n = 26) | 11 (n = 13) | 18.6 (n = 22) | 18.6 (n = 26) | 10 (n = 12) | 18.6 (n = 22) | 0 (n = 0) | |
Grand Total | (N = 406) | 8.1 (n = 7) | 2 (n = 8) | 32.3 (n = 132) | 27.7 (n = 113) | 6.4 (n = 26) | 18.4 (n = 75) | 8.6 (n = 35) | 8.3 (n = 34) | 8.3 (n = 34) | 1 (n = 3) |