Figure 1

Networked open innovation. In contrast to classic closed innovation, whereby an enterprise generates, develops, and brings to market its own ideas, in the new open innovation model, an enterprise utilizes in-house ideas as well as those of its network partners and seeks ways to bring products and services to market by deploying multiple pathways. The dashed line in this illustration, inspired by Chesbrough,represents the porous boundary between the enterprise and its network partners, enabling innovations to move easily in and out, reaching new markets, more users, and having greater impact.