From: The strategic targeting of females by transnational tobacco companies in South Korea following trade liberalisation
Company
2003
2005
2006
2007
Korea Tobacco & Ginseng Corp (KT&G)
76.7
73.0
70.8
69.2
British American Tobacco (BAT)
17.8
18.1
17.3
17.0
Philip Morris International (PMI)
3.5
5.5
8.7
9.8
Japan Tobacco Inc (JTI)
2.0
4.0
3.2