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Table 1 Percentage share of cigarette market in South Korea

From: The strategic targeting of females by transnational tobacco companies in South Korea following trade liberalisation

Company

2003

2005

2006

2007

Korea Tobacco & Ginseng Corp (KT&G)

76.7

73.0

70.8

69.2

British American Tobacco (BAT)

17.8

18.1

17.3

17.0

Philip Morris International (PMI)

3.5

5.5

8.7

9.8

Japan Tobacco Inc (JTI)

2.0

4.0

3.2

4.0

  1. Sources: Compiled from Ministry of Finance and Economy; Lambat I. Paradigm Shift. Tobacco Reporter. June 2006: 28–32; and Yoo SJ. BAT Korea aims to surpass 16% market share. Korea Herald. 26 May 2006.