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Table 1 Percentage share of cigarette market in South Korea

From: The strategic targeting of females by transnational tobacco companies in South Korea following trade liberalisation

Company 2003 2005 2006 2007
Korea Tobacco & Ginseng Corp (KT&G) 76.7 73.0 70.8 69.2
British American Tobacco (BAT) 17.8 18.1 17.3 17.0
Philip Morris International (PMI) 3.5 5.5 8.7 9.8
Japan Tobacco Inc (JTI) 2.0 4.0 3.2 4.0
  1. Sources: Compiled from Ministry of Finance and Economy; Lambat I. Paradigm Shift. Tobacco Reporter. June 2006: 28–32; and Yoo SJ. BAT Korea aims to surpass 16% market share. Korea Herald. 26 May 2006.