|Project Title, Year(s)||Description||Outcome(s)|
|Public smoking position paper, 1978||44 page paper (drafted by US law firm) arguing secondhand smoke is not harmful to nonsmokers and regulation is unnecessary .||
• Ratified by member companies, distributed to NMAs [263, 264].|
• Updated regularly .
|11 nation public opinion survey, 1978||Eleven country survey of attitudes on the social acceptability of smoking .||
• Results presented at NMA workshop in 1979 .|
• Data, analyses distributed to NMAs .
|NMA workshops, 1979–1991||Meetings for NMA representatives to exchange information and strategies [75, 267].||Offered yearly [268, 269].|
|Social costs/social values study, 1978–1981||
A project to:|
• provide NMAS with arguments to counter WHO's assertion that smoking imposed a social cost on society .
• document social benefits of smoking .
• "drive a wedge" between "anti" and non-smokers .
• May 1981 conference at University of Pennsylvania on cost/benefit analysis of the regulation of consumer products, with 6 of 8 speakers industry consultants [270, 272]; only 22 of 10,000 invitees attended .|
• Proceedings published in book form .
• Training program for NMAs to produce data on social benefits of smoking .
• Publication of "The Social Costs of Smoking" in Policy Review .
• Development of scientific experts (e.g., Dr. Stephen Littlechild, University of Birmingham, UK) [270, 275].
|Fourth World Conference on Smoking and Health Task Force, 1978–1979||Committee to prepare for and monitor conference in order to minimize its impact .||
• Prepared biographies of speakers and background papers on advertising, public smoking, and smoking and health for NMAs and member companies [276–278].|
• Arranged for scientific consultants to attend conference .
• Monitored the conference and briefed ICOSI members .
• Prepared final conference summary .
|Third World Working Committee, 1978–1979||Subcommittee of 4th World Conference Task Force on Smoking and Health formed to identify and refute likely accusations by conference participants regarding tobacco and the Third World .||
• Provided background papers to NMAs .|
• Commissioned UK Economist Intelligence Unit study on the role of tobacco growing in Third World development .
|Project Mayfly, 1980–1981||Project to develop template for NMA public relations and communication campaigns to "influence, modify, or change public opinion to [sic] the industry, smokers and smoking" [283–285].||Field trials conducted in Australia and New Zealand considered successful [286, 287].|
|Space restrictions on smoking, 1980||Project to collect and analyze information on public and work place smoking restrictions to help NMAs defend right to smoke in public .||Conducted survey of 14 NMAs; results presented at 1980 workshop .|
|Allies project, 1980||Project to identify potential tobacco industry allies and develop strategies to encourage them to defend industry positions [78, 272].||Due to overlap with areas covered by other working parties (i.e., advertising, developing countries), project reassigned to those groups .|