Table 3 Maximum difference model estimates of attributes that contribute to consumers choice of multinational corporations’ products over local foods
Attribute | Estimate | SE* | Lower 95% | Upper 95% |
|---|---|---|---|---|
Accessibility | -0.0325 | 0.0442 | -0.1192 | 0.0541 |
Affordability | 0.0559 | 0.0439 | -0.0300 | 0.1420 |
Aroma/smell | 0.1089 | 0.0440 | 0.0226 | 0.1954 |
Availability | -0.1866 | 0.0440 | -0.2730 | -0.1003 |
Convenience | 0.0060 | 0.0441 | -0.0804 | 0.0925 |
Familiarity of a meal | -0.0616 | 0.0440 | -0.1480 | 0.0245 |
Food quality/packaging | 0.8053 | 0.0471 | 0.7134 | 0.8983 |
Healthiness | 0.5995 | 0.0457 | 0.5102 | 0.6896 |
High in fibre and roughage | -0.0314 | 0.0436 | -0.1169 | 0.0540 |
Image/desirability | -0.3284 | 0.0444 | -0.4157 | -0.2416 |
Less preparation time of a meal | -0.2328 | 0.0442 | -0.3196 | -0.1463 |
Nutrition content/ nutritional value | 0.4076 | 0.0447 | 0.3201 | 0.4957 |
Social (family/friends eat) | -0.2734 | 0.0441 | -0.3602 | -0.1871 |
Taste/flavor | 0.4918 | 0.0450 | 0.4037 | 0.5805 |
Texture | -0.8255 | 0.0470 | -0.9184 | -0.7337 |
Model fits | ||||
L-R* test statistic | 1203.66 | |||
AIC* | 18,258.42 | |||
BIC* | 18,352.37 | |||
DF* | 15 | |||
P-Value | < 0.0001 | |||
Number of observations | 16,000 | |||